Niagara 2012 Travelling Roadshow

 Niagara wins Cultural Capital of Canada… and neXt Company Theatre is taking this cultural show on the road via YouTube!


 (To watch the videos, click on an image)














Niagara wins Cultural Capital of Canada… and neXt Company Theatre is taking this cultural show on the road via YouTube!



Join us on an exciting project in celebration of the Cultural Capitals of Canada program and creative expression everywhere! During the spring-summer-fall months of 2012, neXt Company Theatre is staging a series of “spontaneous moments of culture”, also called “flashmobs”, throughout the Niagara Region.

What is a flashmob?

A flashmob occurs when a group of people assemble suddenly in a public place, perform an often intensely creative act for a brief time, then disperse quickly, often for the purposes of entertainment, satire, and artistic expression.


Led by a group of neXt Company Theatre artist facilitators, the production team will liaise with a cultural groups, artists, musicians and schools to create cultural moments that will electrify the public... while encouraging and challenging others to create their own spontaneous acts of culture.

How can you be part of it?

These events will be happening throughout Niagara and Toronto... and, if you're really lucky, you'll be in the right place at the right time! If you miss the live performance, you'll get another chance to experience it.


neXt will document each flashmob in a professionally edited video, which will be posted to our Travelling Road video channel, with the goal of making the videos go “viral” or getting as many hits as possible. (More details and a live link to follow.)


And if you're feeling really creative... create your own spontaneous moment of culture, document it and send us the video. The neXt Board of Directors will review it and if it's selected, we'll post it to our Travelling Road Show Channel and you'll be in the running for the Best Roadshow Moment Award.

And the most viewed video will win the Best Roadshow Moment Award!

Over the spring-summer-fall months, we will track the viewers for each video and, in December, an $500 cash award will be presented for the video which generated the most views. In the case of the winning video being sponsored by a corporate partner, the award will go to a charity selected by the sponsor. In the case where the video is not sponsored, but created in collaboration with another arts organization, the award will go to that organization.

About the Cultural Capital of Canada Designation

The Cultural Capital of Canada designation is awarded based on a community’s achievements and its ongoing commitment to culture. Designated municipalities must also propose a series of projects that celebrates culture and integrates it into overall community planning. The program’s objective is to stimulate sustained community support for culture.


As a Cultural Capital of Canada, Niagara will be the site of a year-long celebration with the theme "Crossing Boundaries: Niagara's Creative Spirit." The application for the a Cultural Capital designation, developed by Niagara Region, included more than two dozen projects to be undertaken together with community partners.


The activities involve a wide range of groups, forms of cultural expression and events in every part of Niagara. All will be open to the public, and most will be free or have a nominal charge. For more information, check out the organization's website here.

Want to get involved?

 Or... have an idea for a spontaneous moment of creation? Tell us about it.

Join our mailing list

Brock Congress 2014

  • "Khalida was an exhilarating, challenging and informative night at the theatre. Jason Jazrawy is an extraordinary performer. He takes you right to the emotional edge and then ever so gently releases his grip on your heart strings. David Fancy never flinches from the truths he is telling. He insists that we walk his walk with him. He insists that we care."
    - Kate Trotter, Canadian film, television and theatre phenomenon

neXt Company Theatre is grateful for support from:

Twenty Valley Tourism, Niagara Falls

Region Logo


Follow Us Online